You won’t complete these fields in your preset – they’ll need to be added on an image by image basis as each image is usually different. Many of the fields in the panel are fields which relate to an individual image such as Label, Caption and Subject information. From the Metadata drop down list choose New and type a name for your preset. To create a preset, choose File > Import Photos and open the Apply During Import panel. Add metadata on importīefore you can add metadata to your images it’s best to create a metadata preset with all the details that you need to apply to a typical image – this saves you having to type it afresh for each image. The Apply During Import panel’s Metadata option not only lets you create a metadata preset but also to use it to add metadata to your images as you import them. You can also add metadata to your images as you import them into Lightroom. These days, most photo editing programs can do this – for example, the Metadata panel in the Library module in Lightroom shows the metadata in your images and it can also be used to add metadata to your images. It is visible only by using a program which can read metadata. The information added to the image is added inside the file – it doesn’t appear on the image itself so no one will notice any difference in the way the image looks. It is also one way to alert people to the fact that this image belongs to you. Without this data it could be difficult if not impossible for someone to locate the owner of an image. Alternately if you prefer to apply a Creative Commons Licence to your work you would state this so that anyone can easily determine what they are licensed to do with the image. If the image is copyrighted the metadata can show this and give the finder the information they need to contact you if they would like to get permission to use your photo. The primary reason to add personal details to your images is so that anyone locating that image somewhere on the web can determine who owns copyright in the image and what they can do with it. Nowadays many photographers add this to their images on a routine basis and many more probably would if they knew how to do it and why it is important to do so! This data is stored inside the image as IPTC Photo Metadata and it was originally developed for use by photojournalists. It publishes standards for adding to a photograph certain data about who took it, what it is about and its copyright status among other things. The IPTC or International Press Telecommunications Council ( develops industry standards for interchange of news data. I won’t be talking about image specific metadata such as keywording or captions – that’s a topic all of its own – this post is limited to things like your name, copyright status and so on – the type of information that doesn’t change from image to image. In this post I’ll cover some of the basics of adding personal information about you as photographer as IPTC metadata to your images. Most of us have heard of IPTC metadata but not everyone knows what it is, whether it is important to them or how to add it to their photos.
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